Last updated: 16 July 2026
1. About this Privacy Policy
This Privacy Policy explains how SWD Surf Industries Co., Ltd., trading as Saltwater Dreaming, collects, uses, stores and shares personal information through:
https://www.saltwater-dreaming.com
In this policy, “we”, “us” and “our” refer to SWD Surf Industries Co., Ltd. and Saltwater Dreaming. “You” refers to visitors to the website and people who contact us through the website.
This policy applies to the Saltwater Dreaming website listed above. Other websites that we operate, including our online shop and surf-school websites, may have their own privacy policies.
This Privacy Policy is provided for information and transparency. Where consent is legally required, we request it separately, such as through our cookie banner. Simply visiting the website does not mean that you have consented to every type of data processing.
2. Who is responsible for your information?
The organisation responsible for the personal information described in this policy is:
SWD Surf Industries Co., Ltd.
Trading as Saltwater Dreaming
108/3 Moo 3
Cheong Thalay, Thalang
Phuket 83110
Thailand
Email:
[email protected]
Telephone:
+66 76 390 664
3. Personal information we collect
3.1 Information you provide to us
We collect personal information when you contact us, submit a website form, send us an email, telephone us or make an enquiry about our services.
Depending on the type of enquiry, this may include:
- your name;
- your email address;
- your country;
- your telephone number, if you provide it;
- your intended travel month or dates;
- your surfing experience;
- the number and approximate ages of people in a booking or enquiry;
- a gender selection, where requested by a surf-enquiry form;
- information about a surf lesson, board rental, product or delivery enquiry;
- the contents of your message; and
- any other information you choose to provide.
Please do not send us credit-card numbers, passport details, medical information or other sensitive information through a general website form or ordinary email.
The information submitted through our forms is normally sent to us by email. It may also be processed temporarily by the website, hosting provider, form software and spam-prevention services.
3.2 Information collected automatically
When you visit the website, our website, server and service providers may automatically process technical information including:
- your Internet Protocol address;
- browser type and version;
- device type and operating system;
- screen size and general device settings;
- the date and time of your visit;
- the pages you view;
- the referring website or search engine;
- links and website features you interact with;
- general geographic information inferred from your IP address; and
- security, performance and error information.
We do not use the website to request your device’s precise GPS location.
3.3 Cookies and similar technologies
We use cookies, scripts, pixels, tags, local storage and similar technologies for website operation, consent management, security, analytics, advertising and embedded content.
More information is available in our Cookie Policy.
3.4 Information from other services
We may receive limited information from services used on the website. For example:
- analytics reports may show how visitors found and used the website;
- advertising reports may show advertisement impressions and interactions;
- affiliate systems may report that a link was clicked or that an eligible referral occurred;
- spam-prevention systems may provide a risk or verification result; and
- review widgets may display reviews that people have posted publicly on Google or another review platform.
We do not normally receive a customer’s complete purchase, payment or hotel-booking details from an affiliate link.
4. How we use personal information
We may use personal information to:
- respond to questions and enquiries;
- provide information about surf lessons, board rental, surf conditions, products or delivery;
- prepare, arrange or follow up a requested booking or service;
- communicate with customers and potential customers;
- operate, maintain and improve the website;
- understand how visitors use the website;
- measure website traffic and the usefulness of our content;
- display and measure advertising;
- manage and measure affiliate links;
- display maps, videos, reviews and social-media content;
- remember cookie and privacy preferences;
- detect spam, malicious activity, fraud and technical problems;
- protect our website, business and legal rights;
- comply with legal and regulatory obligations; and
- establish, exercise or defend legal claims.
We do not use contact-form information for unrelated marketing unless you have requested that communication or provided the appropriate consent.
5. Legal bases for processing
Where applicable data-protection law requires us to identify a legal basis, we may rely on one or more of the following:
5.1 Your consent
We rely on consent for non-essential cookies, certain analytics, advertising, marketing technologies and third-party embedded content where consent is required.
You may withdraw cookie consent through the cookie-preferences controls on the website. Withdrawing consent does not affect processing that lawfully occurred before it was withdrawn.
5.2 Taking steps at your request or providing a service
We process information when it is necessary to respond to your request, prepare a booking, arrange a service or communicate with you about something you have asked us to provide.
5.3 Legitimate interests
We may process information where it is reasonably necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
These interests may include:
- operating and securing the website;
- answering genuine enquiries;
- maintaining business records;
- understanding general website performance;
- preventing spam, misuse and fraud;
- improving our information and services; and
- protecting our business and legal rights.
5.4 Legal obligations
We may process or retain information where this is required by applicable law, regulation, court order or a lawful request from an authorised public body.
6. Cookies and consent choices
Our cookie banner allows visitors to accept, reject or manage non-essential cookie categories.
Functional cookies required to operate the website may be used without consent where permitted by law. Non-essential analytics, advertising and tracking technologies are controlled according to your consent choice where required.
You can review or change your choices at any time using the permanent cookie-preferences control displayed on the website.
For details of the cookies and third-party services currently detected, please read our Cookie Policy.
7. Services and organisations that may receive information
We do not sell personal information for money.
We may share or allow access to limited information when necessary for the following services.
7.1 Website hosting and technical services
Our hosting, server, caching, security, email and website-maintenance providers may process technical information so they can host, protect and operate the website.
The website is built with WordPress and uses LiteSpeed technology for caching and website performance.
7.2 Website forms
We use WordPress form software, including WPForms, to receive contact and surf enquiries.
Form submissions may be processed by the website, our hosting provider, email systems and spam-prevention services before they reach us.
7.3 Google services
We use or may display Google services including:
- Google Analytics;
- Google Tag Manager;
- Google AdSense;
- Google Consent Mode;
- Google reCAPTCHA;
- Google Maps;
- Google Fonts;
- Google Custom Search;
- YouTube; and
- Google reviews.
Depending on the service and your consent choices, Google may process technical information, cookie identifiers, advertising information and information about how you interact with the website.
You can read the Google Privacy Policy.
7.4 Complianz
We use Complianz to manage the cookie banner and remember visitor consent choices.
You can read the Complianz Privacy Statement.
7.5 Trustindex and reviews
We use Trustindex to display customer reviews from Google or other public review sources. Review content may include the reviewer’s public name, photograph, rating, review text and review date.
Reviews are originally submitted to the relevant review platform. Requests to edit or remove the original review normally need to be made through that platform.
You can read the Trustindex Privacy Policy.
7.6 Social-media services
The website may contain links, sharing buttons or embedded content from:
- Facebook;
- Instagram;
- Pinterest;
- X, formerly Twitter; and
- LinkedIn.
When third-party content is loaded or you interact with it, the provider may receive your IP address, browser information, the page you visited and information about your interaction.
You can review the providers’ privacy information here:
7.7 Affiliate links and commercial partners
Some pages contain affiliate links to other websites. These may include Amazon, Agoda and other retailers, booking services or commercial partners.
We may use Lasso or similar link-management software to organise affiliate links and measure link interactions.
When you click an affiliate link, information such as the source page, link clicked, time of the click and technical identifiers may be processed to attribute the referral. The destination website may place its own cookies and collect information under its own privacy policy.
We may receive a commission if you complete an eligible purchase or booking, normally at no additional cost to you.
7.8 Authorities and professional advisers
We may disclose information to legal advisers, accountants, insurers, law-enforcement bodies, regulators, courts or government authorities where reasonably necessary or legally required.
8. External websites
The website contains links to websites that are operated by other organisations. This Privacy Policy does not control what those external websites do.
When you leave Saltwater Dreaming, the destination website’s privacy and cookie policies apply. You should review those policies before submitting personal information or completing a transaction.
This website does not operate customer accounts and does not directly collect or store credit-card details. Purchases completed through our separate online shop or another external website are governed by the privacy and payment terms shown on that website.
9. International processing and transfers
We are based in Thailand, and information submitted to us may be processed and stored in Thailand.
Some service providers used by the website operate internationally. Information may therefore be processed in the United States, the European Economic Area, the United Kingdom or other countries.
Privacy laws and protections can vary between countries. Where we are responsible for an international transfer, we take reasonable steps to use providers and arrangements that comply with applicable data-protection requirements.
Third-party providers are responsible for the international-transfer arrangements that apply to information they process independently under their own privacy policies.
10. How long we retain information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.
The retention period depends on the type of information and may include:
- enquiry information retained while we answer and follow up the enquiry;
- booking or customer correspondence retained for business, legal, accounting or dispute-resolution purposes;
- server and security logs retained for a limited period needed for website operation, troubleshooting and security;
- cookie choices retained for the period described in our Cookie Policy;
- analytics and advertising information retained according to our settings and the relevant provider’s policies; and
- information retained longer where required by law or necessary for a legal claim.
When information is no longer reasonably required, we may delete it, anonymise it or allow it to be securely overwritten as part of routine system operation and backups.
11. Security
We use reasonable administrative and technical measures intended to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include encrypted website connections, access controls, software updates, backups, security monitoring and restrictions on who can access business communications.
No website, email service or internet transmission can be guaranteed to be completely secure. Please avoid sending sensitive information through ordinary email or general website forms.
12. Your privacy rights
Depending on your location and the law that applies, you may have rights including the right to:
- ask whether we hold personal information about you;
- request access to your personal information;
- request correction of inaccurate or incomplete information;
- request deletion of information in certain circumstances;
- request restriction of processing in certain circumstances;
- object to certain processing;
- withdraw consent where processing is based on consent;
- request a portable copy of certain information;
- ask for information about how your data has been used or shared; and
- make a complaint to an appropriate data-protection authority.
These rights are subject to the conditions and exceptions contained in the applicable law. Not every right applies in every situation.
To make a request, email: [email protected].
Please describe your request clearly. We may need to ask for reasonable information to verify your identity and ensure that personal information is not disclosed to the wrong person.
You may also complain to the data-protection authority responsible for your location. In Thailand, data-protection matters are overseen by the Personal Data Protection Committee and its office.
13. Marketing communications
We do not normally add people who submit a general enquiry to a marketing mailing list.
If we introduce an email newsletter or other direct-marketing service, we will request the appropriate permission and provide a clear method for unsubscribing.
Messages required to answer an enquiry, arrange a booking or provide a requested service are not marketing messages.
14. Children’s information
This website contains information about surfing and surf lessons that may be relevant to families, but it is not designed for children to submit personal information independently.
Parents and guardians may make enquiries about lessons or services for children. We ask that children do not submit personal information without the involvement of a parent or guardian where parental involvement is legally required.
We do not knowingly use children’s personal information for targeted advertising or unrelated marketing.
If you believe a child has submitted personal information to us without appropriate permission, contact us at [email protected] and we will review the information and delete it where appropriate.
15. Automated decision-making
We do not use personal information submitted through this website to make decisions based solely on automated processing that produce legal or similarly significant effects.
Automated tools may be used for limited functions such as spam detection, security checks, consent management and website analytics.
16. Changes to this Privacy Policy
We may update this Privacy Policy when our website, services, legal obligations or third-party providers change.
The date at the top of the page shows when the policy was last updated. Significant changes will be shown on this page and, where appropriate, communicated through the website.
17. Contact us
For questions about this Privacy Policy or the way we handle personal information, contact:
SWD Surf Industries Co., Ltd.
Saltwater Dreaming Surf Shop
108/3 Moo 3
Cheong Thalay, Thalang
Phuket 83110
Thailand
Email:
[email protected]
Telephone:
+66 76 390 664
Website:
https://www.saltwater-dreaming.com